Ohhh... don't you forget about me! The new TV spot gets us excited for some California walnuts

The new TV spot for Californian walnuts is catchy! Because the sweetheart of all walnuts - a nutcracker - sings his version of the Simple Minds classic "Don't You (Forget About Me)" in the spot, making it clear that the walnut can be perfectly ...

California walnuts on the rise

The more the merrier – this is especially true when it comes to California walnuts. In the 2019/20 harvest year, imports of Californian walnuts to Germany have increased significantly.

Awarded: Best baked goods with California Walnuts

This year, the California Walnut Commission has initiated a baking competition for professionals for the first time. The goal is to make California walnuts even better known in the baking trade as a premium ingredient that can be used all year round.

Wildbakers online seminar now on Youtube

An online seminar with the Wildbakers, the ambassadors for California walnuts, inspired over 100 bakers to use California walnuts in a versatile and creative way in their baked goods. Everyone interested can watch the seminar now on YouTube.

Digital Masterclasses with Heiko Antoniewicz

The use of California walnuts is also actively promoted in the catering and food industry. Therefore, the California Walnut Commission is taking part in the Digital Rolling Pin Convention – the world’s 1st Digital Inspiration Conference for ...

Powerful: “Power of 3”:
California walnuts start global campaign

To increase awareness and desire for California walnuts, a global campaign under the motto “Power of 3“ took place for the first time in February. In Germany, too, the worldwide campaign was accompanied by numerous activities.

Creative: Calling bakeries’ attention! Innovative baking recipes wanted

Within the framework of a baking contest with California walnuts and the Wildbakers, professional bakers can now demonstrate their creative ability. A total of 10,000 Euro in prize money is offered.

Successful: The current CWC digital consumer campaigns

With the help of creative campaigns and activities, the California Walnut Commission gets consumers in the mood for walnuts and thus actively boosts demand.

Delicious: New recipes for the gastronomy and food industry

Together with Heiko Antoniewicz, the California Walnut Commission developed new recipes for the gastronomy and food industry. These will be published online as well as in a new technical handbook.

Calling bakeries' attention!
Wildbakers on tour through Germany

The Wildbakers rock the art of baking. In 2012, Jörg Schmid and Johannes Hirth became German champions and since November they conduct free events in bakeries on the subject "Baking with California walnuts". You could also be a part...